Unleash Your Potential with the 'Be, Do, Have' Model

Unleash Your Potential with the 'Be, Do, Have' Model

In the pursuit of personal growth and success (whatever that means to you), one particular framework stands out — the ‘Be, Do, Have’ model. It’s all about reshaping your perspective and guiding you towards a fulfilling and accomplished life.

In this post, we discuss the ‘Be, Do, Have’ model in all it’s glory with the hope that it can help guide you on your personal evolution.

Understanding the 'Be, Do, Have' Model

At its core, the ‘Be, Do, Have’ model embodies a fundamental shift in mindset, emphasizing the order in which you approach your goals. Instead of focusing solely on external possessions or outcomes (‘Have’), this model urges you to start by cultivating specific character traits or identities (‘Be’). By embodying these qualities, one can then engage in corresponding actions or behaviors (‘Do’), thereby attracting desired outcomes naturally (‘Have’).


Now let’s look at some examples of ‘Be, Do, Have’ vs ‘Have, Do, Be’ to see if you can recognize where it may come up in your life.

1. Materialistic Pursuits:

  • Have: “I need to get that luxury car, the big house, and designer clothes. Once I have those, everyone will see how successful I am.”
  • Do: “I’m working overtime, networking at exclusive events, and making big purchases to show off my success. It’s all about projecting the image of wealth and luxury.”
  • Be: “Having these things defines who I am. My worth and identity are tied to the material possessions I own.”


  • Be: “I am someone who values financial stability and appreciates the finer things in life. I embody gratitude and abundance in my everyday mindset.”
  • Do: “I focus on building my skills, exploring opportunities, and creating value in what I do. I prioritize experiences over possessions and invest in things that align with my values.”
  • Have: “As a result of my efforts and mindset, I naturally attract abundance and fulfillment. I possess what I need and appreciate the quality of life I’ve created.”
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2. Traditional Career Progression:

  • Have: “I must climb the corporate ladder and get that CEO title. That’s when I’ll know I’ve made it.”
  • Do: “I’m constantly hustling, taking on extra projects, and stepping over others if needed to get that promotion. It’s all about reaching the top.”
  • Be: “Being the CEO is my ultimate goal. It’s how I’ll define myself and prove my worth in the professional world.”


  • Be: “I embody leadership qualities, dedication, and a commitment to personal and professional growth. I define success by the impact I make, rather than a specific job title.”
  • Do: “I take on challenges, seek continuous improvement, and foster positive relationships in my field. I focus on contributing meaningfully to projects and teams.”
  • Have: “Through my consistent efforts and growth-focused mindset, I achieve milestones, progress in my career, and make a meaningful impact on the people around me.”
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3. Conditional Happiness:

  • Have: “I’ll be happy when I’m in a perfect relationship, have a bigger house, or when I can afford that dream vacation.”
  • Do: “I’m constantly seeking validation from others, hopping from one relationship to another or working non-stop to buy more things. That’s when I’ll finally feel fulfilled.”
  • Be: “Being happy means having all these things. My identity is tied to external factors that I believe will bring me happiness.”


  • Be: “I am someone who finds joy in the present moment, practicing gratitude, and nurturing meaningful connections. My happiness is not tied to external circumstances.”
  • Do: “I engage in activities that bring me joy, invest time in nurturing relationships, and practice mindfulness. I seek fulfillment in experiences rather than possessions.”
  • Have: “By living authentically and cultivating positivity, I naturally experience happiness and contentment regardless of external situations or possessions.”

4. Achievement-Oriented Mindset:

  • Have: “I need to win that award, get that promotion, and be recognized as the best. That’s when I’ll feel accomplished.”
  • Do: “I’m always pushing myself to the limit, overworking to achieve more, and constantly seeking validation through my achievements. It’s all about the accolades.”
  • Be: “Being the best at what I do defines who I am. My self-worth comes from external accomplishments and recognition.”


  • Be: “I embody dedication, resilience, and a passion for growth. I value the journey of learning and improvement more than the end result.”


  • Do: “I set challenging yet achievable goals, work diligently, and embrace failures as opportunities for learning and growth. I celebrate progress rather than just the outcome.”
  • Have: “As a result of my continuous efforts and focus on growth, I achieve success in my endeavors. I appreciate the journey and the lessons learned along the way.”

Applying 'Be, Do, Have' in Everyday Life

Being: Embracing Personal Identity

The ‘Be’ aspect of this model revolves around the development of your identity and character. It entails identifying the qualities, values, beliefs, and attitudes that align with the desired goals or outcomes.

For instance, if your goal is to become a successful entrepreneur, embodying traits like resilience, innovation, and a growth mindset becomes crucial. Embracing these qualities as part of one’s identity sets the foundation for future actions.

Doing: Taking Aligned Actions

Following the establishment of an aspirational identity, the ‘Do’ phase involves taking intentional actions in alignment with that identity. Engaging in activities and behaviors that resonate with the identified qualities is key. In the case of the aspiring entrepreneur, this might involve continuous learning, networking, initiating innovative projects, and persistently pushing past obstacles.

These actions are not merely steps toward a goal; they’re embodiments of the chosen identity.

Having: Attracting Desired Outcomes

Contrary to traditional thinking, the ‘Have’ phase in the ‘Be, Do, Have’ model isn’t the starting point. Instead, it naturally emerges as a result of embodying the chosen identity and taking consistent aligned actions.

By authentically ‘being’ and ‘doing,’ individuals organically attract the outcomes they desire. Success, wealth, happiness—these become natural byproducts of the identity and actions undertaken.

'Be, Do, Have' a Holistic Approach that Fosters Personal Evolution and Success from Within

The ‘Be, Do, Have’ model isn’t just a formula for achieving goals; it’s a holistic approach that fosters personal evolution and success from within. By prioritizing the development of one’s character and aligning actions accordingly, individuals can pave the way for a fulfilling and purpose-driven life.

In embracing this model, remember that the journey begins with ‘being’—identifying the qualities and values that resonate with your aspirations. Then, by ‘doing’—engaging in actions consistent with that identity—you naturally attract the outcomes you seek to ‘have’.

Let the ‘Be, Do, Have’ model be your guiding light towards self-discovery, growth, and the fulfillment of your dreams.

Empowering Morning Habits to Help Start Your Day on a Positive Note

At SANS, we are firm believers in mindset—and that starts with creating the right morning habits.

Starting your day off with the right mindset can make all the difference in your mood, productivity, and overall well-being. Ultimately, we believe this is how we can live our best lives.

But, it doesn’t always come easy. That’s why you have to work at it to create routines to form habits.

In this post, we look at 6 things you can do every day to nourish your mind, body, and spirit.

Continue reading.

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